The term mascot is defined by Wikipedia as a term for any person, animal or object thought to bring luck.
Mascots have been popular in advertising since the early days. A lot of products have mascots and not only the ones for children.
I had this lovely guy (the mascot of 1990 fifa worldcup) for years on my desk : )
Although, mascots are traditional for sports competition and the Olympic games, they are becoming increasingly popular almost everywhere (If you’re wondering what could be the Mascot of ongoing Olympic 2012, its named Wenlock and Mandeville and they are designed by a London-based creative agency).
Web designers also recognized the mascot’s marketing potential and started to use them to make their websites memorable and more attractive.
And now, let’s see some of the best uses of mascots on the World Wide Web!